Care for Your People

What do you have at the end of the day when you have a product or service to offer consumers, consumers that want to purchase your product or service, but no one in between to make that sale happen? A concept. Managers who care for their employees – truly care about their state of mind with their job, helping them to get to the next step in their career, and help them feel good about the work they do – find that they have stronger teams, more productive employees, increased customer satisfaction, which all translates to better results. They also find that they’re not just a manager, they’re a leader.


Here are four key best practices to provide effective care and leadership for your teams.


Develop meaningful goals

Talk to your people and ask them to really think about what they want to focus on. What opportunities do they see? What do they want to do and how do they want to do it? Do they want to advance to the next level in their career? What areas interest them? The list could go on.


Developing goals that are meaningful to them in a personal way is the best motivator. Not money or recognition or admiration. Work with them to find out what those goals look like and always ask “how can I help”?


How can I help?

Creating a goal and letting it sit on a shelf doesn’t do anything to motivate or progress towards the goal completion. Give ideas on ways I can help, or even on opportunities I see, but ultimately it is up to them to work towards that goal. When asked for help, do what you can: sometimes it’s time on the phone to brainstorm ideas, give feedback, or just listen, and sometimes it’s finding resources on a specific topic.


Encourage them

In every situation, encourage your people. You believe in them and want to see them succeed. Most people can tell if someone is sincere or if they’re just going through the motions. Make them feel supported, motivated, and important. Actively encourage, but also be straightforward and let them know that and see that it’s an act of caring.


Lead them, don’t manage them

There are leaders and there are managers. Numbers, policies, procedures, training, etc. are of course required. But, leadership is more. Be looking for ways to motivate and grow your team. Put yourself in their shoes before asking them to do something. Practice compassion and patience for anything that doesn’t go right. People can feel when they’re being managed and when they’re being led.


#BestPractices #RetailExperts

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