Following are actual quotes from Staples associates regarding the Staples CyberScholar Online Training Program:
“CyberScholar keeps me up to date on what’s new on all the new products that enter the store so that I can give educated answers to customers seeking information about any product in the store or on the web.”
–Sales Associate, Staples
“The vendor content gives the associate information so that they can better sell product to the consumer. It also leaves the consumer with a feeling that we have a great deal of knowledge about the products we provide in the store.”
–Sales Associate, Staples
“The training gives me a better understanding of the product, features and possible add-ons or accessories to be offered. This helps me inform the customer in making the right purchase. With this, customers return more frequently due to my product knowledge.”
–Sales Associate, Staples
“The best thing about CyberScholar.com is that with all the new vendors coming out with new technology, it allows us to read and get detailed points of all the new products that we are going to carry in-store.”
–Sales Associate, Staples
“The more I know about the products and how they work, the better I am able to use this knowledge in helping my customers choose what they need. It gives me an edge over our other local competitors.”
–Sales Associate, Staples
“The vendor content gives great sales techniques and spot on information that you probably wouldn't find by just reading the box or manual. Being able to see comparison charts and analysis is extremely helpful.”
–Sales Associate, Staples
“After being trained about a product I can then go on the floor and give better insight and knowledge about the product. It also helps improve the sale, because our customers want to hear from someone who knows what they are talking about.”
–Sales Associate, Staples
“I love that learning about new products can be fun, and it doesn’t feel like being back in school. I love to learn something new and then show off my knowledge. When I get asked, “How did I know that?” I can say, “I learned it from CyberScholar.”
–Sales Associate, Staples
“The vendor content does help me have a basis from which I can compare several products and know their strengths and weaknesses. The vendor modules do give me a basis to build strong product knowledge and be able to professionally help a customer make a decision.”
–Sales Associate, Staples
“The training helps me learn about new products on the market and enables me to help customers who see advertisements for new products. Keeping me informed is so important when it comes to good customer service.”
–Sales Associate, Staples
“If a vendor puts their product on CyberScholar, just the fact that I am a little bit more informed on the product, makes me more likely to show and explain that product to a customer.”
–Sales Associate, Staples
“The training helps me provide much desired and needed information to our customers about the products they are thinking about purchasing. It assists in finding the right product for the right customer.”
–Sales Associate, Staples
“The vendor content is always helpful so that companies can tell us about their newest products and the features they have. It gives me more detailed knowledge than a box or a price tag can tell me.”
–Sales Associate, Staples
“Every vendor is different and we need to keep up with their changing information to provide optimal customer service. If someone wants to know why they should buy a certain product, the CyberScholar info helps us make their decision a lot easier.”
–Sales Associate, Staples
“By knowing all that a product can do, I find what’s right for the customer. That means that they are happier with the product because it meets their needs, and they come back for the same type of service.”
–Sales Associate, Staples
“Vendor content improves my knowledge of how the product works and what sells the product. After reviewing a vendor training – whether on new networking supplies or the latest printer – I can safely say I am well versed with the product’s capabilities.”
–Sales Associate, Staples
“CyberScholar provides accurate information so I can provide it to the customer to answer any questions they may have. I can easily list all the benefits of the item they are looking to purchase. I can make it a 1 call order.”
–Sales Associate, Staples
“Vendor content provides me with the knowledge of brand new items. I can increase my sales with the information presented to me through product vendor training. Based on each description, I find it easy to compare like products as well.”
–Sales Associate, Staples
“The training highlights the most important features, so it is easy to remember and retain. It helps by giving the answers to all of our customers’ questions and by helping us identify targeted consumers for certain products.”
–Sales Associate, Staples
“The customer can tell if you know what you are talking about. The CyberScholar website allows me to gain an adequate knowledge of our offered products so I can efficiently help the customer make a good decision in their purchase.”
–Sales Associate, Staples
“Vendor content gives us a good overview of the features of a new product. Since there are always so many new products coming out, it is often hard to keep up. CyberScholar is a great tool that points out the benefits of many new products.”
–Sales Associate, Staples
“It gives my team and me an edge over the competition to know the specs of brand new products that have just come on to the market.”
–Sales Associate, Staples
“The training allows me to discover new information that I had not known before about Staples and helps me become more knowledgeable about the products, so I can educate our customers and sell to them at the same time.”
–Sales Associate, Staples
“The training gives us answers for the questions that my customers end up asking. It’s always nice to have the answer instead of looking it up for them and having them wait.”
–Sales Associate, Staples
“What I like most about CyberScholar is that it's EASY. My associates love to use it to give them more knowledge on selling products to our customers.”
–Sales Associate, Staples
“The training helps, because the more I know, the easier it is for me to sell. I can always refer back to CyberScholar for any questions my Managers aren't quite sure of.”
–Sales Associate, Staples
“You can find anything you need to help you upsell, cross sell and just plain sell anything to our customers. Very useful information about specific products. You don't have to be a tech expert to help our customers out!”
–Sales Associate, Staples
“It allows me to be up to date on all the new and upcoming products and provides me a way to approach the customer for the sale.”
–Sales Associate, Staples
“It is good to know that vendors are always looking for ways to better their products, and by giving us first hand training it allows us to be better prepared for the customers’ questions.”
–Sales Associate, Staples
“It gives me the information I need to comfortably assist a customer with questions about a particular product.”
–Sales Associate, Staples
“It is EASY to sell the product when you know the product inside and out.”
–Sales Associate, Staples
“It's helpful to know the specs on products and how they may affect the customer. I've been able to explain a lot of features & get the customer what they want.”
–Sales Associate, Staples
“What I like most about the CyberScholar training offered is it gives us training we might not ever get and knowledge to help our customers get what they really want, so they come back to our store feeling safe in the next product they buy.”
–Sales Associate, Staples
“I can sell more stuff with knowing what it does and not having a problem trying to figure things out, i.e. with printers, because I am trained, I can get the customer the printer they are looking for without sitting there for an hour explaining everything.”
–Sales Associate, Staples
“The training helps me to understand the product so I can show its features to the customer. Knowledge is one of the most important parts of being a salesman.”
–Sales Associate, Staples
“It gives detailed information in "everyday terms," so it is easy to understand and implement into my own words when speaking to a customer.”
–Sales Associate, Staples
“When I am more informed about the product which I am attempting to sell to my customers, I can inform them more and help find the proper equipment to directly fit their needs.”
–Sales Associate, Staples
“CyberScholar is a great tool in learning about new products. In addition to learning about the product, it also provides me with the answers to customers' questions. Nothing is worse than not knowing an answer about a product that we sell.”
–Sales Associate, Staples
“With knowledge, if you are comfortable with the product, then you will be comfortable selling it with confidence. Customers do not like a sales employee to be insecure about a product.”
–Sales Associate, Staples
“It makes me feel confident about my knowledge base and that confidence enables me to sell more. It also gives me useful information and selling points to communicate with my customers.”
–Sales Associate, Staples
“It helps me understand key selling facts for the customer. It also makes me appear more confident and in return, the customer gains trust and ends up 80% of the time purchasing the warranty.”
–Sales Associate, Staples
“I feel I can help my customers if they have questions about a product because I have been given product knowledge through the CyberScholar training.”
–Sales Associate, Staples
“The training helps out a lot, especially when we have new hires. Everyone takes the quiz and then when customers come in and ask technical questions (especially when it’s a new product), not only will our new hires will be ready, everyone else will be too.”
–Sales Associate, Staples
“It helps us by making us look more professional, more accurate. It looks better from a customer’s point of view that we know most of the answers to their questions quickly.”
–Sales Associate, Staples
“Knowing the different products of the vendor helps me to make the right choices for the customer when they are looking for something in particular.”
–Sales Associate, Staples
“The vendor’s content helps me improve my sales because they are specific on the selling points and how to overcome objections. This has enabled me to be more effective when closing the sale.”
–Sales Associate, Staples
“I now know what products I can sell as an add-on. A lot of customers don't know what they need when they buy certain products. This training has helped me better understand customers’ needs.”
–Sales Associate, Staples
It is informative and offers information directly from the manufacturer. Learning exactly what the product offers from the people who manufactured it has helped a great deal.
–Sales Associate, Staples
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