Benefits of the Staples CyberScholar Online Training Program
Participating in the Staples CyberScholar Program enables you to place your product selling information on the online training intranet site used by all 35,000 sales associates at over 1,200 stores and call centers nationwide. Evidence shows CyberScholar online training:
Increases Sales 8 to 40%
A 2005 Staples study showed an 8 to 40% increase in sales for a product featured in the training program throughout a 13-week period (see graph below).
Improves Customer Satisfaction
Studies show that associate training leads to improved customer satisfaction, which can contribute to decreased product returns.
Delivers Cost-Efficiency
The online training program allows you to reach all Staples associates quickly and easily, making the program a perfect vehicle to inform and educate associates about new product launches.
Improves Training Effectiveness
Testimonials from site uses are extremely positive, and in a 2005 survey of Staples associates regarding the Staples CyberScholar training they receive:
• 97% agree the training "will help me do my job better"
• 96% agree they'd be more likely to recommend the product(s) featured
• 99% agree they'd be better able to point out product features
• 97% agree they'd be better able to recommend additional products or accessories
• 96% felt they'd significantly increase their sales performance for the featured products
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"Through the Staples CyberScholar Online Training Program, NETGEAR has dramatically grown our brand and our relationship with this valuable retail partner. Program partners Staples and CCS have helped NETGEAR consistently deliver effective training, as well as manage a large-scale promotion that drove awareness of a new product release. NETGEAR's participation in the training program keeps Staples' associates informed about our products and key selling messages, which ultimately increases our sell-through and market share."
Karen Smith
National Account Manager
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