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Solutions

Integrated Marketing

Training Development

Our Approach

Clients

CyberScholar Network

Field Sales & Marketing

Promotional Services

Our Approach to Training

CCS possesses the retail background, cutting-edge technical skills and learning development experience to effectively execute a retail training strategy to gain measurable results for our clients.

Our Team of Experts

CCS’ team of award-winning content developers, instructional designers and multimedia production artists focus on delivering sales and product training via the web and in print for major retailers, associations and manufacturers primarily in the consumer electronics, technology and appliance industries.

Understanding Retail Channel Audiences

Developing effective training content requires knowledge of the target audience. CCS is committed to understanding the needs of clients, and our first-hand knowledge of audiences at different levels in the retail sales channel gives us unique insight into many aspects of a client’s goals and challenges, as well as a typical user’s experience. We customize solutions to take into account how an audience prefers to learn, the style of their business, and the limitations of their environment, which helps us produce training that is most effective at the corporate, distributor, field, retail salesperson and consumer levels.

Training Methodology

CCS has produced a wide range of e-learning courses, from quick informational overviews, to high-end storytelling modules with audio, video and photo production. In addition, the company regularly delivers accompanying materials for on-the-job use, including fact sheets, brochures and guides used in face-to-face training, collaborative learning programs, simulations and more.

Cornerstones of CCS’ approach to learning content development include authenticity and interactivity. ‘Authenticity’ is defined as realistic workplace information, objects, tasks, and assessment. ‘Interactivity’ is the concept of making learning active by fostering a learner’s engagement while progressing through a module, for instance, integrating assessment activities. Authentic and interactive learning has been shown most effective in bridging the gap from abstract learning to applied knowledge useful in real-world, on-the-job experiences.

In short, good design makes learning fun, memorable and effective. CCS’ commitment to good design drives the company to continually expand its capabilities to serve the custom needs of clients.

Integrated Services Recruit, Engage and Retain Learners

Perhaps what makes CCS most competitive in developing e-learning content is our ability to drive participation and deliver a large, but highly targeted, audience. Our years of success in the retail space have allowed us to strengthen relationships with retailers, who understand that a knowledgeable workforce better serves customers and sells more products. Our retail partners thus drive their sales teams to the product and technology training we produce and host for our clients.

To further drive participation, CCS has developed comprehensive engagement programs to recruit, engage and retain users. CCS’ integrated training, sales, marketing and promotional services allow the company to easily implement strategies to drive participation and results.

Results-Oriented Focus

CCS’ tight focus on applying sophisticated learning techniques to online sales training has helped the company’s content development teams create highly effective training for clients and their desired audiences. CCS has also developed the techniques and means to measure success for clients in terms of both increasing audience share and knowledge transfer.

CCS’ integrated services, engagement excellence, best practices leadership, and streamlined processes allow us to respond cost-effectively to changing marketplace demands and ensure the ongoing success in our ability to produce value for our clients.

“CCS’ team not only understands our culture of innovation and creates effective training for our product line, but they also have the means to distribute the training to a targeted retail audience nationwide.”

–Joshua Walti, Global Training Manager, SanDisk