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Solutions

Integrated Marketing

Training Development

Our Approach

Clients

CyberScholar Network

Field Sales & Marketing

Promotional Services

Overview: Training Builds Your Brand

Training should be a vital part of any retail sales and marketing strategy. Salespeople sell what they know, and if they are knowledgeable about your product, they can better connect its features with customer needs and make a recommendation. And studies show that customers who ask salespeople for advice will follow their recommendations over 90% of the time.

The Challenges of Training in the Retail Channel

Manufacturers and retailers face numerous challenges in keeping retail salespeople and representatives up-to-speed on the latest consumer products, particularly in the rapidly changing electronics and technology space. Widely dispersed stores and employees, diverse environments, tight budgets and busy schedules, not to mention cyclical and seasonal staffing, make it difficult to reach – and influence – the key people selling products on the retail frontlines.

CCS’ innovative retail training solutions address these formidable challenges by reaching out to retailers and retail professionals online and in-person, building key relationships, increasing product knowledge, and motivating and empowering salespeople to better serve customers, increase sales and reduce product returns.

Reach Diverse Audiences through Blended Learning

CCS’ award-winning team of instructional designers and developers creates effective training customized for different people in different environments who learn in different ways. Our blended learning materials – multimedia product and sales training, printed fact sheets, brochures and guides – are distributed via the web, in live seminars and in one-on-one sessions by instructors in the field. This blended approach is designed to help salespeople and consumers understand product features and connect with a brand's messaging.

Online Sales & Product Knowledge Training

CCS' web-based learning solutions help leading manufacturers and retailers cost-effectively reach and efficiently educate widely dispersed retail salespeople, B2B sales staffs, field marketing teams and distributors, bridging distance and time to link ideas and deliver up-to-date information. The recognized industry leader, CCS' CyberScholar e-learning and product knowledge solutions have helped major retailers like Staples and Ritz Camera dramatically reduce training costs, increase sales, decrease product returns, and improve overall customer experience.

Comprehensive Solutions to Recruit, Engage and
Retain Learners

Simply developing training does not ensure that people will use it. This in mind, CCS goes the extra mile to deliver comprehensive programs that provide effective training to improve product selling skills while appealing to salespeople and motivating them to apply learned knowledge. CCS training solutions often include:

Learning Content Development
Instructional Design
Certification & Recognition Programs
Curriculum Development
Sales & Presentation Skills
Train the Trainer Systems
Promotions and Incentives
Content Distribution to Retailers

The Role of Marketing & Promotion in Training

Encouraging retail salespeople to take and then apply training often requires an integrated strategy that employs online promotions, incentives, marketing, and in-person field support to recruit, engage and retain users. As a comprehensive retail marketing services agency, CCS leads the industry in applying this unique, comprehensive strategy which ensures training reaches the retail salespeople who need it, and that learners are motivated to complete training and then apply what they’ve learned on the sales floor. This extended engagement strategy improves knowledge transfer and helps create one-to-one relationships between our clients and their target audiences.

Learn more about our approach.

“CCS’ team not only understands our culture of innovation and creates effective training for our product line, but they also have the means to distribute the training to a targeted retail audience nationwide.”

–Joshua Walti, Global Training Manager, SanDisk