 Solutions |
Promotions Features & Benefits
CCS promotions and services engage consumers and the retail salespeople who assist them every day.
Feature |
Benefits |
Packaging, Displays & Shelf Talkers |
- Differentiate your product to get it noticed
- Greater store/shelf presence and brand awareness
- CCS can advise on, install and/or create a solution suited to your product needs and desired selling environment
|
POP Installation & Merchandising |
- Ensure proper and attractive product placement
- Work to improve product placement to “line of sight”
- Gathered research tells you what is working at particular retailers
|
Interactive Training |
- Engages salespeople and improves product knowledge
- Helps salespeople match product features with consumer needs
- Increases recommendation rates and product sales
|
Salesperson Certification & Recognition Programs |
- Motivate salespeople to learn about your products
- Provide sense of achievement associated with your brand
- Help you help salespeople improve selling skills and advance their careers
|
Prize Incentives & Contests |
- Encourage people to take training
- Build brand advocacy and loyalty
- Bring salespeople back to new training offerings on a regular basis
|
Promotions & Prize Fulfillment |
- Ensure incentive programs are professionally run
- Verify winners are eligible and within the target audience
- Fair, random drawings and good customer service foster goodwill
- Provide manufacturers the names of winners
|
Marketing & Training Collateral – product overviews, buyers guides, job aids, fact sheets, etc. |
- Deliver strong brand messaging through the last feet of sale
- Reinforce in-person and online training
- Help you help salespeople “sell what they know”
|
View Creative Sheet |
“Whether it involves developing a robust certification program, creating effective promotions to motivate salespeople, or developing Spanish-language training to help us better serve a growing demographic, CCS is always sensitive to Sony’s needs and training objectives.”
–Gary Schilling,
National e-Training Sr. Manager, Sony Electronics
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