 Solutions |
Integrated Retail Marketing Increases Sell-Through
Create Influence at the Point of Sale
Print and broadcast marketing may bring consumers to a store, but once inside, they get distracted by other brands. Over 67% of buying decisions are made at the point of sale, where the interests of salespeople, retailers, manufacturers and consumers converge. In this complex environment of competing brand messages, a product recommendation from a knowledgeable salesperson is the #1 purchase influencer.
This in mind, you can dramatically increase results if you optimize the in-store environment for your brand as well as “influence the influencers” who sell your products on the retail frontlines every day. Retail marketing and selling efforts direct to consumers who are ready to buy have been shown to have the highest ROI.
Integrated Solutions Maximize Results
Creative Channel Services offers a comprehensive array of retail marketing and training solutions which synergistically target the retail environment to connect our clients' brand messaging with consumer needs at the critical moments leading to a sale. Our integrated solutions reinforce each other and when used in combination can dramatically increase sales.
| Solution Set |
Key Benefit |
| Training Content Development |
Educates salespeople to get your products known -- salespeople “sell what they know” best. |
| CyberScholar Learning Network |
Delivers training content online to an established retail audience, building manufacturer-to-salesperson relationships nationwide while growing product knowledge. |
| Promotional Services |
Motivate salespeople and engage consumers to get your brand noticed and recommended. |
| Field Sales & Marketing |
Improves in-store presence and provides direct interaction with salespeople and consumers to get your products sold. |
| Integrated Program with All of the Above |
Program integration improves performance of all components. For instance, an in-store manufacturer’s marketing rep delivers promotional materials to salespeople, encouraging them to log on to a CyberScholar site to review product training content and win a prize. The initial engagement at the point of sale is thus prolonged even after the field rep leaves the store, reinforcing salesperson brand knowledge and creating advocates who recommend and sell more products to more customers. |
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