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Staples CyberScholar ROIStaples CyberScholar ResultsThe Staples CyberScholar Program enables manufacturers to place product selling and branding information on the training intranet site used by 35,000 sales associates at over 1,200 stores and call centers nationwide. Evidence suggests that Staples CyberScholar:Improves Customer SatisfactionStaples studies show that training sales associates leads to improved customer satisfaction scores, which can contribute to decreased product returns.Delivers Cost-EfficiencyStaples CyberScholar allows you to reach all Staples associates nationwide quickly and easily, making the program a perfect vehicle to inform and educate associates about your brand and new product launches.Improves Training EffectivenessTestimonials from site uses are extremely positive, and in a 2005 survey of Staples associates regarding the Staples CyberScholar training they receive:
Increases Sales 8 to 40%A 2005 Staples study showed an 8 to 40% increase in sales for a product featured in the training program throughout a 13-week period (see graph below).
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“The training gives me a better understanding of product features and possible add-ons or accessories to be offered. This helps me inform the customer in making the right purchase.”
– Staples Sales Associate
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