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Integrated Marketing

Training Development

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CyberScholar.com

Features & Benefits

ROI

Data Sheet

Best Buy Learning Lounge

Field Sales & Marketing

Promotional Services

ROI of CyberScholar.com

Achieve Outstanding Results

Established in 1997, CyberScholar.com continues to grow each year in number of users, training engagements, and retail stores reached, with overwhelming approval by salespeople. This continued growth has resulted in high ROI for manufacturers who feature product training on the site – a study in 2006 showed up to a 20% increase in sales at stores using a product line’s CyberScholar.com training over stores where the training was not used.

Gain Salesperson Approval and Advocacy

According to surveys of salespeople judging the effectiveness of CyberScholar.com training:

98% agree the training “will help me do my job better”
97% agree they’d be more likely to recommend the product(s) featured
98% agree they’d be better able to point out product features and accessories
91% felt they’d increase their sales performance for the product by 10% or more, with 64% predicting an increase of 20% or more

Surveys weeks after salespeople took CyberScholar training confirm its lasting impact on brand advocacy:

88% said they recommended the product since the training
89% felt more comfortable discussing product features
80% said the training had helped them overcome negative perceptions of the product

CyberScholar.com Growth Statistics

Year	Quiz Completions	Stores Reached	Unique Users
2010	-	-	-
2009	4,818,843	10,207	96,821
2008	4,149,595	10,137	78,760
2007	3,413,459	9,759	52,570
2006	2,551,326	8,529	43,416
2005	2,176,659	7,155	36,303

CyberScholar Engagements (Completed Quizzes) 2005-2009

Completed quizzes in 2009 were up 16% over 2008.

CyberScholar Stores Reached 2005-2009

Despite industry contraction, the number of stores reached in 2009 held steady.

CyberScholar Unique Users 2005-2009

The number of participating users in 2009 was up 23% over 2008..

Track Your Success in Real Time

Dedicated to demonstrating value for our clients, CCS provides an exclusive client extranet offering customized reporting of training activity so you can track your company’s results in real time. Monthly reports on participation are also provided, and program managers are available to assess results and make recommendations.

“The Nintendo Link, our custom training site on CyberScholar.com, has been a tremendous success in showcasing our products to the retail frontlines. We rely on CyberScholar.com to train the gaming industry.”

– John Moore, Director of Channel Marketing, Nintendo America

Click to CyberScholar.com.

CyberScholar.com hosts CEA's CEknowhow category training.