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ROI of CyberScholar.com

Achieve Outstanding Results

Established in 1997, CyberScholar.com has shown consistent growth over the years in number of users (retail salespeople) and has garnered overwhelming approval by salespeople. This continued growth has resulted in high ROI for manufacturers who feature product training on the site – a study in 2010 showed a 40%-plus* lift in sales at stores with a higher volume of CyberScholar.com training over stores with lower amount of training. (*Manufacturer-client results will vary.)

Gain Salesperson Approval and Advocacy

According to surveys of salespeople judging the effectiveness of CyberScholar.com training:

  • 93% agree the training “helps me do my job better”
  • 89% agree they’d be more likely to recommend the product(s) featured
  • 93% agree they’d be better able to point out product features and accessories
  • 93% felt they’d increase their sales performance for the product by 10% or more, with 75% predicting an increase of 20% or more

CyberScholar.com Growth Statistics

Year
Quizzes Completed
Quizzes
Passed
Stores
Reached
Unique
Users
2011*
2,947,683
1,639,373
9,031
124,921
2010
4,551,035
2,315,276
8,780
146,271
2009
4,818,843
1,944,972
10,207
96,821
2008
4,149,595
1,693,717
10,137
78,760
2007
3,413,459
1,579,186
9,759
52,570

      * (YTD through Sept. 30, 2011)

CyberScholar Unique Users 2007-2010

The number of unique users through Q3 2011 declined by 7.9% YOY from 2010.

CyberScholar Engagements (Completed Quizzes) 2007-2010

        Completed quizzes through Q3 2011 declined 19.6% YOY from 2010.

Creative Channel Services: CyberScholar Passed Quizzes Graph | Retail Training

Passed Quizzes through Q3 2011 declined by 10.7% in Q3 2011

CyberScholar Stores Reached 2007-2010
The number of stores reached increased 22.3% through Q3 2011 over Q3 2010.

 
“The Nintendo Link, our custom training site on CyberScholar.com, has been a tremendous success in showcasing our products to the retail frontlines. We rely on CyberScholar.com to train the gaming industry.”

– John Moore, Director of Channel Marketing, Nintendo America

CyberScholar.com

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