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CompUSA CyberScholar ResultsCompUSA Team Members value information on product features, accessories and add-ons because it helps them better assist customers. In fact, studies have consistently shown that the CompUSA training: Increases Sales 10 – 20%Year after year, studies have concluded that CompUSA CyberScholar training creates an incremental lift of 10 – 20% in number of unit sales for products featured in the program. Studies show the effects last even after the training is featured, for an average of over 15.5% incremental lift in a 2-month period (see chart below).Bolsters Effect of AdvertisingA CompUSA study showed that advertising coupled with training increases incremental sales of add-ons for the product, and that training bolsters the sales lift from advertising by 10%.Delivers Cost-EfficiencyThe online program allows you to reach all CompUSA Team Members at once via their mandatory training site.Provides High ROIAccording to CompUSA studies, the low cost of the training, coupled with the sales lift it provides, can result in a 6:1 rate of return (or higher).Improves Brand Awareness and AdvocacyIn a 2004 survey of CompUSA Team Members about the online product training program:
In the month it was featured, product training was attributable for a 20% lift in sales at test stores. |
“Product knowledge is golden. People want to know what they’re buying, and they want a sales associate who knows what they’re talking about.”
–Sales Associate, CompUSA 
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