Webinar Recording:

Balancing the Marketing Funnel to Do More in the Store

Sponsored by:

Creative Channel Services, LLC

Guest speaker :

Lisa Bradner

Principal Analyst, Forrester Research, Inc.

Description:

As manufacturers struggle to cope with an economic downturn, shrinking marketing budgets, and consumers wary of making big purchases, they need to rethink when and where to spend marketing dollars. Traditionally marketing has focused on the top of the funnel to build awareness, but what should manufacturers do when the top of the funnel is shrinking? This webinar addresses:

• The role of customer experience in driving loyalty and purchase
• The changing retail landscape: how retailers are reinventing themselves in a recession
• The in-store imperative: what manufacturers can do at retail to get their brands off the shelf and through the register

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Lisa Bradner, Principal Analyst, Forrester