Press Releases

TV/Appliances Retailer Bernie’s Plugs Into Creative Channel Services’ CyberScholar®.com Product Knowledge Training to Develop Associates

LOS ANGELES, May 27, 2009 – Leading integrated retail marketing agency Creative Channel Services, LLC (CCS) and Bernie’s, New England's largest independent retailer of TVs and appliances, are pleased to announce a partnership to provide online product knowledge training via CCS’ CyberScholar® Retail Solutions to Bernie’s sales associates in 15 stores in Connecticut, Massachusetts, and Rhode Island. Accessible online in-store and at home, the CyberScholar @ Bernie’s training program provides Bernie’s sales associates with up-to-date information on a broad range of home entertainment and electronics products, helping them answer technology questions and better serve customers.

”Bernie's fundamental concepts of outstanding service and integrity are the qualities which make shopping in our stores special for our customers,” said Milton Rosenberg, CEO of Bernie’s. “Most Bernie's associates become part-owners of this business and they are the reason the company continues to succeed. We are fully committed to our associates’ career development and with CyberScholar, we are providing them expert product knowledge and service training, so that they are empowered to answer questions and provide trustworthy advice.”

CCS’ CyberScholar.com is the #1 free online resource for consumer electronics, computer and appliance sales training, delivering cutting-edge product information, tips on customer service and selling techniques, and a robust rewards program that motivates associates to learn while earning certifications, entries to win prizes and other incentives.

“CCS is pleased to enhance the professional success and advancement of Bernie’s associates through CyberScholar.com,” said Andy Restivo, president & CEO of CCS. “Salespeople play a key role in delivering an outstanding shopping experience, and with CyberScholar training, associates can help customers choose products which meet their needs, thereby improving customer satisfaction and decreasing product returns.”

About Bernie’s  (http://www.bernies.com)
Bernie's is New England's largest independent retailer of TVs and Appliances with 15 stores in Connecticut, Massachusetts, and Rhode Island, carrying top brand-name TVs, appliances and consumer electronics. Bernie's also carries Serta Bedding, Ashley Furniture, Weber Grills and more. Bernie's was recently ranked nationally as the 28th largest Appliance and 82nd largest Electronics retailer in the United States.

About CyberScholar® Retail Solutions

Utilizing the established platform of CCS’ CyberScholar®.com, the #1 online training resource for technology salespeople, CyberScholar Retail Solutions empower major retailers to deliver electronics product knowledge from numerous manufacturers to their salespeople in one consolidated, consistent format. With interactive modules, performance evaluations and real-time reporting, CyberScholar Retail Solutions can be integrated with traditional retail associate training or e-learning programs efficiently and at low cost.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients by helping them enhance their customers’ experience at the point of sale where most buying decisions are made. CCS’ In-store Influencer Marketing solutions focus on educating, empowering and motivating retail personnel to connect our clients’ brand promise with consumers’ needs in the critical moments leading to a purchase decision. CCS' core competencies include field sales & marketing, learning development, interactive services and promotional marketing to build brand advocacy. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder