Press Releases

Cord Camera Employees Prepare for Holiday Sales with CyberScholar® Product Knowledge Training

LOS ANGELES, December 22, 2008 – Leading retail marketing agency Creative Channel Services, LLC (CCS) and Cord Camera, the largest photographic retailer in the Midwest, are pleased to announce a partnership to provide online product knowledge training via CCS’ CyberScholar® Retail Solutions to all Cord Camera associates in 20 stores throughout Indiana and Ohio.  The CyberScholar.com @ Cord Camera program delivers up-to-date information on the latest digital imaging and electronics products through e-learning modules comprised of training that is easy for associates to understand, learn and use on the job.  

“With the rapid evolution of digital imaging technology and our sophisticated customer base, employee training has become critical,” said Bill Schwinn, Director of Human Resources at Cord Camera.  “The CyberScholar @ Cord program features information from our major vendors, which will be critical during the high-pressure holiday sales season, helping us develop knowledgeable and confident sales associates who have the wherewithal to offer customers the right products and accessories that best fit their needs. CyberScholar helps our employee training and development by allowing us to provide our entire work force the right information, at the right time, via an easy-to-use online tool.”

“Training on CyberScholar.com has been shown to help sales associates keep up to date on the latest technologies while significantly strengthening their skills in assisting customers, in turn improving customer satisfaction ratings,” said Andy Restivo, president & CEO of CCS. “We are very pleased to partner with Cord Camera to deliver retail training to their frontline sales team that will enhance their ability to match product features with customer needs and budgets.”

CyberScholar.com is the #1 free online resource for consumer electronics, computer and appliance sales training, delivering cutting-edge product information, tips on customer service and selling techniques, and a robust engagement program that motivates associates to learn while earning certifications, entries to win prizes and other incentives. In addition to vendor-specific training, the site also hosts category training from the Consumer Electronics Association (CEA).

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients by helping them enhance their customers’ experience at the point of sale where most buying decisions are made. CCS’ In-store Influencer Marketing solutions focus on educating, empowering and motivating retail personnel to connect our clients’ brand promise with consumers’ needs in the critical moments leading to a purchase decision. CCS' core competencies include field sales & marketing, learning development, interactive services and promotional marketing to build brand advocacy. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder