Press Releases

Creative Channel Services Names Chief Talent Officer

New Leadership Role to Focus on Linking Talent and Business Strategies to Improve Client Solutions

LOS ANGELES, April 24, 2008 – Leading retail marketing agency Creative Channel Services, LLC (CCS) has announced the addition of Cynder Niemela to its executive team as Senior Vice President and Chief Talent Officer. In this leadership role, Niemela is responsible for organizational development & effectiveness, talent management and human resources, with the mission of accelerating client solutions by linking CCS’ people and talent with the company's market strategy, resulting in increased value and performance for CCS and its clients. CCS focuses on helping manufacturers and retailers create an outstanding shopping experience by empowering retail sales professionals with the knowledge and tools to assist shoppers with their product questions and other needs.

“We are thrilled to welcome a professional of Cynder Niemela’s caliber to our team,” said Andy Restivo, President and CEO of CCS. “Following our business strategy and the core principles of the service-profit chain, Cynder will drive the company’s focus on developing top talent through employee engagement and a performance-oriented team culture. In so doing, Cynder will help CCS achieve the highest levels of client service and results, and, ultimately, customer satisfaction and loyalty.”

Cynder Niemela is a Master Certified Coach (MCC) with Masters Degrees in business and consulting psychology and more than 20 years of experience coaching executives, businesses and sports teams worldwide. As an expert in organizational development and change management, she has specialized in working with global leaders and geographically dispersed teams who enacted enterprise-wide culture change initiatives, such as Boeing, Ernst & Young and other Fortune 100 Companies. Niemela has authored and been featured in numerous articles on the subject of talent management, and her book, “Leading High Impact Teams: The Coach Approach to Peak Performance,” was published in 2001 and voted one of the top 10 business books in 2002 and 2003 by CEO Refresher.

"I look forward to bringing my experience in human resources, leadership, coaching, diversity, business culture, as well as organizational structure and processes to CCS," said Niemela. "Employee engagement is key to creating a world-class organization – it drives value and results not only from within, but also plays an integral role in delivering outstanding service, results and value for a company’s clients, and, ultimately, consumers at the point of sale. I am excited to contribute to CCS’ vision and commitment to developing and strengthening the company’s talented employees and winning culture.”

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients by helping them enhance their customers’ experience at the point of sale where most buying decisions are made. CCS’ In-store Influencer Marketing solutions focus on educating, empowering and motivating retail personnel to connect our clients’ brand promise with consumers’ needs in the critical moments leading to a purchase decision. CCS' core competencies include field sales & marketing, learning development, interactive services and promotional marketing to build brand advocacy. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder