Press Releases

Virgin Mobile USA Training Program by Creative Channel Services Wins 2007 WebAward

Virgin Mobile USA Retail Marketing Solution Recognized as “Best Education Site” by Web Marketing Association

CULVER CITY, California, November 13, 2007 – Leading retail marketing agency Creative Channel Services, LLC (CCS) is pleased to announce that “Virgin Mobile: Train on Your Terms,” the online training site developed for Virgin Mobile USA [NYSE:VM], a leading national provider of wireless services without annual contracts, has won the 2007 “Best Education Website” WebAward from the Web Marketing Association. In cooperation with Virgin Mobile USA, CCS designs, writes and promotes the product knowledge site for salespeople, while also hosting it on CyberScholar®.com, the #1 online destination for consumer electronics retail sales training.

Originally launched in November 2005, “Virgin Mobile: Train on Your Terms” was redesigned by CCS in December 2006 to reflect Virgin Mobile USA's hip, cutting-edge brand while focusing the training strategy for maximum impact. To be named as “Best Education” website, “Virgin Mobile: Train on Your Terms” was judged on design, innovation, content, use of technology, interactivity, copywriting and usability, scoring at least 9.5 out of 10 in every category.

“The ‘Train on Your Terms’ site has been integral to our campaign to expand brand awareness and knowledge of our products and services among retail sales professionals nationwide at Best Buy, Radio Shack, Target and other major retailers,” said Dorothy Jeffress, director of Field Services Sales & Distribution at Virgin Mobile USA. “We are grateful to collaborate with a partner like CCS that really understands the Virgin Mobile USA culture and target audience. We know our training site is well-received by retail salespeople and that it provides great support for our marketing efforts throughout the retail channel.”  

In addition to the training site, CCS provides compelling collateral to promote the Virgin Mobile USA brand, including a promotional card which received a 2007 American Graphic Design Award from Graphic Design USA. CCS also manages Virgin Mobile USA’s full-time, in-store retail sales and field marketing team – active at retailers nationwide – which supports and increases the effectiveness of the company’s retail training, advocacy and sales programs. 

“Winning the WebAward for Best Education Website is a tremendous achievement for the CCS-Virgin Mobile USA team,” said Andy Restivo, president of CCS.  “This award demonstrates CCS’ dedication to consulting with our clients to deliver comprehensive retail marketing solutions of the highest quality.”

The Virgin Mobile USA training site on CyberScholar.com can be viewed at http://www.cyberscholar.com/virgin_mobile. To go through the Virgin Mobile USA training, take a learning assessment or qualify for prize incentives, users must first log in or register at CyberScholar.com.

Founded in 1997, the Web Marketing Association is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. In 2007, more than 2,400 sites were considered in 96 industry categories for the WebAwards.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder