Press Releases

Creative Channel Services' CyberScholar®.com Retail Training Program Marks 10-Year Anniversary with Record Participation, $10,000 Prize and More

CULVER CITY, California, July 19, 2007 – Creative Channel Services, LLC (CCS), a leading retail marketing agency, has announced that its CyberScholar®.com, the #1 online destination for electronics retail salespeople, logged over 1.6 million training engagements by more than 25,000 users in the first six months of 2007– up more than 34% over the same period in 2006. The increase in participation is largely due to partnerships CCS has signed in the past year with Ritz Camera, Meijer, Ultimate Electronics and other major retailers. To encourage even more retailers and salespeople to train on CyberScholar.com, CCS is marking the program's 10-year anniversary with its biggest-ever promotion, wherein eligible participants who complete training from July 1 - September 30, 2007 have the chance to win a $10,000 cash grand prize, along with other high-value prizes from a variety of vendors.

"In 1997, we envisioned creating a destination for the highly influential retail sales community, providing a valuable resource for salespeople, and by extension, meeting the needs of manufacturers, retailers and consumers," said Andy Restivo, president of CCS. "Over the past decade, CyberScholar has been shown to be extremely effective in bolstering retail sales professionals' knowledge of consumer electronics products and technologies, which in turn empowers them to answer questions and increase customer satisfaction ratings. We estimate that several hundred thousand salespeople have trained on CyberScholar sites over the years, helping retailers improve the shopping experience for many millions of consumers."

With training modules on products from numerous manufacturers in the computer, digital imaging, home theater, mobile, communications, personal electronics and appliance categories, CyberScholar is used by sales professionals at top retailers including Best Buy, Ritz Camera, Circuit City, CompUSA, Staples, Micro Center, Meijer, Ultimate Electronics and many more. CyberScholar also hosts CEknowhow technology training, which CCS developed and designed in partnership with the Consumer Electronics Association (CEA). CEknowhow is celebrating its fifth anniversary in 2007.

More information on the latest CyberScholar promotions can be found at www.CyberScholar.com. To be eligible for prizes, participants must be currently employed at qualified retailers and must login or register at CyberScholar.com.

About CyberScholar.com
CyberScholar.com, the #1 online destination for consumer electronics salespeople throughout North America, is the flagship site within the CyberScholar Learning Network, which reaches over 125,000 retail professionals who assist approximately 1,800,000 consumers each day. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prizes, earn product certifications, and take part in accommodation and vendor discount programs.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder