Press Releases

Creative Channel Services’ CyberScholar®.com Retail Training Site Logs Record Number of User Engagements

Retailers’ Preparation for Holidays, Training Incentives Contribute to Increased Popularity

CULVER CITY, CA – December 7, 2006 – Creative Channel Services, LLC (CCS), a leading retail marketing services agency, has experienced record participation on its CyberScholar®.com website, the #1 resource for consumer electronics product and sales training. In October, with retailer recruiting and training for seasonal workers in high gear for the holiday rush, nearly 10,000 salespeople completed over 272,000 CyberScholar.com training engagements, a growth in users of 34% over October 2005. With numbers also strong in November, CyberScholar.com participation has already surpassed 2005 totals and the site is on course to exceed 2.5 million training engagements by the end of the year. To encourage retailers and retail sales professionals to train on CyberScholar.com, CCS is sponsoring its biggest-ever holiday promotion, where eligible participants who complete training on the site through December 31, 2006 have the chance to win a variety of electronics products and a $5,000 cash prize.

“CyberScholar.com gives manufacturers the ability to deliver product training cost-effectively to a widely dispersed audience of sales professionals at retailers nationwide, which is invaluable within the rapidly evolving technology and consumer electronics space,” said Andy Restivo, president of CCS. “In turn, CyberScholar.com helps retailers by delivering training on the latest products to their sales teams, who are then better able to assist customers. And for salespeople training on the site, CyberScholar provides an immediate sense of accomplishment, whether it’s via a successfully completed training assessment or a prize incentive.”

Offering cutting-edge product training from numerous manufacturers, as well as tips on customer service, CyberScholar.com is used by sales professionals in over 8,000 locations of top retailers including Best Buy, CompUSA, Circuit City, Staples, Ritz Camera, Micro Center, Meijer, Ultimate Electronics and many more. In partnership with the Consumer Electronics Association (CEA), the site also hosts CEknowhow technology training, which is designed to increase retail salespeople’s overall knowledge of electronics products, accessories and services.

CyberScholar.com can be reached by clicking http://www.cyberscholar.com. To be eligible for prizes, participants must be currently employed at qualified retailers and must login or register at CyberScholar.com.

About CyberScholar.com (http://www.cyberscholar.com)
CyberScholar.com, the #1 online training destination for consumer electronics salespeople throughout North America, is the flagship site within the CyberScholar Learning Network, which reaches over 110,000 retail professionals who assist over 1,600,000 consumers each day. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prizes, earn product certifications, and take part in accommodation and vendor discount programs. Over $1,000,000 in incentives were awarded to CyberScholar.com participants in 2005.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder