Press Releases

CCS Expands Field Sales and Marketing Division with New
Director of Field Services

CULVER CITY, CA, July 19, 2006 – Top integrated retail marketing services agency Creative Channel Services, LLC (CCS) has announced the appointment of David Ginn as director of field services. CCS’ Field Services division develops, manages and deploys merchandising, training and marketing support teams to drive brand awareness and sales for leading manufacturers in thousands of retail stores per year throughout the U.S.

“CCS is focused on providing best-in-class sales, training, marketing and promotional solutions to improve our clients’ performance in the retail environment,” said Andy Restivo, president of CCS. “Field services is a vital component of CCS’ integrated solution offering, and we are pleased to have an expert operations management professional like David Ginn on board to grow and lead the team to even greater success.”

With a background that includes more than 20 years of experience in retail and the management of multi-million dollar field programs, David Ginn comes to CCS from his most recent position as director of field operations for Mosaic Sales Solutions.

“My approach for a successful field program centers around execution, accountability and communication,” Ginn stated. “CCS is committed to meeting all the needs of our clients, and I am happy to be part of a growing organization with a comprehensive solution set, strong retail relationships, dedicated employees and the proven ability to impact a client’s bottom line.”

In 2005, business for CCS Field Services grew 57% over 2004, and the division has already exceeded that year-over-growth in just the first half of 2006. Much of the division’s ongoing success is attributed to hiring the best people—the average tenure for a full-time CCS field representative is over four years, with a turnover rate below 10% per year; in contrast, the industry standard turnover rate for full-time reps is over 30%, and can exceed 100% for part-time reps within a year.

CCS Field Services teams extend a client’s branding and promotional efforts into the retail environment where most purchase decisions are made. The teams ensure products are displayed properly, educate salespeople on how to sell a brand, conduct market research, and interact directly with consumers to assist the selling process.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder