Press Releases

Creative Channel Services, LLC Named a Finalist in 2006 American Business Awards^SM

CCS-Developed Virgin Mobile USA CyberScholar®.com Site Recognized in Training Category

CULVER CITY, CA – May 19, 2006 – Creative Channel Services, LLC (CCS), a leading sales, marketing and training services agency, has been named a Finalist in the Training category for the 4th Annual American Business Awards, which are nicknamed “the Stevies.”  CCS was recognized for developing, producing and managing the Virgin Mobile USA “Train On Your Terms” e-learning site (http://www.cyberscholar.com/virgin_mobile), which is hosted on CCS’ CyberScholar.com, the #1 resource for consumer electronics sales professionals.

Hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. More than 1,500 entries from companies of all sizes and virtually every industry were submitted for consideration in more than 40 categories. Finalists worthy of national recognition were chosen by business professionals nationwide during preliminary judging. Winners of the Stevies will be announced at an awards gala event in New York on June 12.

Since its initial launch in November, 2005, the “Virgin Mobile: Train On Your Terms” site has been integral to Virgin Mobile USA’s campaign to expand brand awareness and knowledge of its line of products among retail sales professionals nationwide. More than 5,000 salespeople have completed the training in the first six months since the Virgin Mobile site’s initial launch. Promoted at retailers such as Best Buy, Radio Shack and Target, the training site provides effective sales training through animated modules that combine witty storytelling, cartoon-like visual imagery, and sit-com sound effects. “Virgin Mobile: Train On Your Terms” was developed entirely by CCS, which designed the episode visuals, wrote the scripts to incorporate effective learning content, cast and ran photo shoots and voice-over sessions, and launched the modules.

“Being named as a Finalist in the American Business Awards is a great achievement for CCS,” said Andy Restivo, President of CCS. “The hard work, creativity and vision of the entire CCS team are at the heart of the best-in-class training solutions which we provide to our client-partners.”

This is the second national distinction in 2006 for CCS and the Virgin Mobile USA training site, which was named an “Official Honoree” in the 10th Annual Webby Awards earlier this year.

About The Stevie Awards
Hailed as “the business world’s own Oscars” by the New York Post (April 27, 2005), Stevie Awards are conferred in three programs: The American Business Awards, The International Business Awards, and The Stevie Awards for Women Entrepreneurs.  Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at www.stevieawards.com. The list of Finalists in all categories is available at www.stevieawards.com/aba. 

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder