Press Releases

CCS-Developed Training Site Receives “Official Honoree” Distinction in Tenth Annual Webby Awards

Virgin Mobile USA’s CyberScholar®.com Site Recognized by Top International Honor for Web Sites

CULVER CITY, CA – May 5, 2006 – The Webby Awards, the leading international honor for web sites, has recognized Virgin Mobile USA’s “Train On Your Terms” e-learning site (http://www.cyberscholar.com/virgin_mobile) as an Official Honoree, a distinction that recognizes sites exhibiting remarkable achievement. The site is developed, produced and managed by Creative Channel Services, LLC (CCS), a leading sales, marketing and training services agency which is a subsidiary of Omnicom Group Inc. (NYSE: OMC).

Hailed as the “online Oscars” by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts & Sciences, a global organization with a membership that includes such notables as musician David Bowie, “Simpsons” creator Matt Groening, and Real Networks CEO Rob Glaser. The 10th Annual Webby Awards received a record number of entries from over 40 countries and all 50 states. Out of over 5,500 entries submitted, fewer than 20% received the honor of being designated an Official Honoree.

Launched in November 2005 and hosted on CCS’ CyberScholar®.com, the #1 technology resource for consumer electronics sales professionals, the “Virgin Mobile: Train On Your Terms” site has been integral to Virgin Mobile USA’s campaign to expand brand awareness and knowledge of its line of products among retail sales professionals nationwide. Promoted at retailers such as Best Buy, Radio Shack and Target, the training site provides effective sales training through animated modules that combine witty storytelling, cartoon-like visual imagery, and sit-com sound effects. “Virgin Mobile: Train On Your Terms” was developed entirely by CCS, which designed the episode visuals, wrote the scripts to incorporate effective learning content, cast and ran photo shoots and voice-over sessions, and launched the modules.

More than 5,000 salespeople have completed the training in the first six months since the Virgin Mobile site’s initial launch. “The great thing about the site is that it delivers compelling information while also being fun,” said Dorothy Jeffress, retail training manager at Virgin Mobile USA. “We’ve consistently received positive feedback. Sales associates are excited about the site characters, and they come back to train on the site to find out what happens next.”

“At CCS, we are dedicated to providing best-in-class solutions for our client-partners,” said Andy Restivo, President of CCS. “Being selected as an Official Honoree of the 10th Annual Webby Awards is a wonderful distinction for CCS recognizing the outstanding skill, creativity and vision of our team.”

About CyberScholar.com
CyberScholar.com (http://www.cyberscholar.com), the #1 online training destination for consumer electronics salespeople, is the flagship site within the CyberScholar Learning Network, which reaches over 90,000 retail professionals who assist up to 1,300,000 consumers each day. CyberScholar delivers highly effective, interactive sales training and product information to sales associates working at major retailers throughout North America. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prize incentives, earn certifications in numerous products and categories, and take part in sales incentive programs (SPIFF), accommodation and vendor discount programs.

About The Webby Awards
Called the “Oscars of the Internet” by the New York Times, the Webby is the leading international award honoring excellence in Web design, creativity, usability and functionality. The Webby Awards are presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: AOL; The Creative Group; Verizon; Adweek, Brandweek and Mediaweek magazines; Fortune; OnRequest Images; IDG; iStockphoto; American Marketing Association; PricewaterhouseCoopers; 2advanced Studios; MX Interactive and Museum of the Moving Image. For more information, visit www.webbyawards.com.

About The International Academy of Digital Arts and Sciences (IADAS)
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Internet inventor Vinton Cerf, Naked Chef Jamie Oliver, “Simpsons” creator Matt Groening and many others. The Webby Awards and The International Academy of Digital Arts and Sciences are registered trademarks of International Data Group. For more information, visit www.iadas.net.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency that improves sales and profitability for our manufacturer and retailer clients. Through the company’s proprietary CyberScholar Retail Network® and exclusive retail partnerships, CCS’ unique approach to in-store marketing solutions accelerates client sales performance by connecting brands with 15,000 stores and 185,000 retail professionals who recommend and sell products to up to 3,000,000 customers each day. Established in 1995 and headquartered in Los Angeles, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Chris Kelly, Marketing Manager
Creative Channel Services
310-665-9900
Email Chris Kelly