Press Releases

Creative Channel Services Announces Industry’s First Comprehensive Spanish-language Training Site for Sony Products

CyberScholar®.com Training Portal for Technology Sales Professionals Now Reaches Multi-lingual Market

CULVER CITY, CA – March 7, 2006 – Creative Channel Services, LLC (CCS), has announced the launch of a new Spanish-language product training site specifically for Sony Electronics products. Hosted on CCS’ CyberScholar.com portal, the new site (http://www.cyberscholar.com/Sony/espanol/) assists retail sales professionals, as well as Sony customer service, field sales and training representatives, who prefer using Spanish to learn about Sony’s products and when assisting customers.

The U.S. Census Bureau suggests there are approximately 30 million native Spanish-speaking people in the United States, and this rapidly growing demographic has become a strong presence within the consumer electronics industry. The Sony Spanish CyberScholar.com training site helps retailers better serve Spanish-speaking customers, allowing salespeople to truly speak the language of their customers and impart technical concepts in a vernacular that can be more easily understood. The site details product features, technology, benefits, accessories, target audience, customer service and sales tips. Retail salespeople accessing the Sony Spanish site are also eligible to participate in prize incentive, promotion, accommodation and certification programs.

“Providing Sony CyberScholar training in Spanish increases sales professionals’ ability to effectively communicate product features and benefits with Spanish-speaking customers,” said Gary Schilling, Sony Electronics’ national e-training manager. ”The new training site delivers consistent information and 24-hour access, complete with the capability to take quizzes leading to Sony certification, thus allowing people to educate themselves at their own pace.”

As featured on CCS’ CyberScholar.com, the top e-learning portal for technology sales professionals, the new site mirrors the English-language Sony Online Training site, which has been very successful in keeping sales professionals up to date on Sony Electronics products since its launch in 2002. CCS arranged translation services and made additional adjustments to streamline the Spanish training site.

Andy Restivo, president of CCS, sees great opportunity for retailers and vendors in the rapidly expanding Hispanic market. “We are dedicated to helping our client-partners address the needs of their Spanish-language clientele and are committed to supporting the performance of Hispanic-owned retailers,” Restivo said. “Multi-lingual online training will take on a crucial role as an increasing number of manufacturers, retailers and vendors worldwide turn toward web-based solutions for employee development.”

About CyberScholar.com
CyberScholar.com (www.cyberscholar.com), the leading online training destination for consumer electronics salespeople, is the flagship site within the CyberScholar Learning Network, which reaches over 90,000 retail sales professionals who assist up to 1,300,000 consumers each day. CyberScholar delivers highly effective, interactive sales training and product information to sales associates working at major retailers throughout North America. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prizes, earn certifications on numerous products and categories, and take part in sales incentive programs (SPIFF), accommodation and vendor discount programs.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder