Press Releases

Virgin Mobile USA’s New CyberScholar® Retail Training Site Focuses on Facts, Fun

Website Targets Youth with Attention-Grabbing Information

CULVER CITY, CA – January 24, 2006 – Creative Channel Services, LLC (CCS), a leading sales, marketing and training solutions agency, has partnered with Virgin Mobile USA to develop a dedicated online training site hosted on CyberScholar®.com, the #1 resource for consumer electronics sales training. Launched in November 2005, the new site has been integral to Virgin Mobile’s campaign to expand brand awareness and knowledge of its line of products among retailers and retail sales professionals.

The informative, yet humorous, training on Virgin Mobile’s CyberScholar.com website features the Virgin Mobile Mythbusters, described as “a trio of colorful and ultra-hip characters who love to help salespeople answer questions about Virgin Mobile products almost as much as they love to dance.” Two monthly modules have already been completed by more than 1,450 salespeople, and additional modules are planned. Associates who complete the training are entered into monthly prize drawings and can receive additional incentives. The Virgin Mobile training site is being promoted at Best Buy, Radio Shack Target and Virgin Megastores, and it is featured prominently on the home page of CyberScholar.com, which reaches tens of thousands of consumer electronics sales professionals nationwide.

“At CCS, we take pride in working closely with our client-partners to develop unique online training and field programs which not only impart valuable information, but also reflect the client’s style and highlight the image they want to project,” said Andy Restivo, president of CCS. “We strive to create a blended learning program which can match an ongoing branding campaign, and be used by a field team to great efficacy.”

“The feedback on the training site has been overwhelmingly positive,” said Dorothy Jeffress, retail training manager at Virgin Mobile USA. “It really reflects the Virgin Mobile culture and target audience, and sales associates continue to come back for additional training. We’ve been able to use the site’s robust reporting to measure the number of associates taking the training as well as their results. What’s most impressive about the site is that it makes learning fun while imparting the right information in a timely manner.”

For a company of its size, Virgin Mobile has been launching ground-breaking initiatives in an effort to increase awareness of its products and services among retail sales professionals. Central to these efforts are the CyberScholar.com training site and the CCS-developed Virgin Mobile field sales and marketing team, which represents the company’s products at major retailers in top markets nationwide.

The Virgin Mobile training site on CyberScholar.com can be reached by clicking http://www.cyberscholar.com or direct at http://www.cyberscholar.com/virgin_mobile. To go through the Virgin Mobile training, receive a learning assessment and qualify for prize incentives, users must first login or register at CyberScholar.com.

NOTE TO PRESS: Contact CCS for a quick tour of the Virgin Mobile training.

About CyberScholar.com
CyberScholar.com (http://www.cyberscholar.com), the #1 online training destination for consumer electronics salespeople, is the flagship site within the CyberScholar Learning Network, which reaches over 90,000 retail professionals who assist up to 1,300,000 consumers each day. CyberScholar delivers highly effective, interactive sales training and product information to sales associates working at major retailers throughout North America. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prize incentives, earn certifications in numerous products and categories, and take part in sales incentive programs (SPIFF), accommodation and vendor discount programs.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder