Press Releases

Creative Channel Services Joins Diversified Agency Services

CCS Enters Marketing Communications Global Leader's
Network of Companies

LOS ANGELES, CA – August 17, 2004 – Creative Channel Services (CCS), a leading provider of retail sales, marketing, training and human capital solutions, announced today that they are now a part of New York-based marketing group Diversified Agency Services ("DAS"). DAS is a division of Omnicom Group, Inc. (NYSE: OMC) and is comprised of a variety of marketing disciplines, including advertising, public relations, CRM, and specialty advertising agencies.

"Creative Channel Services has established a reputation as a leader in its field by providing superior services to many of the world's leading technology brands," said Michael Birkin, President of DAS. "This acquisition expands our capabilities in the important retail arena and fits our strategy for offering our clients best of class services covering a broad range of disciplines."

As a member of the DAS network, CCS will be able to further expand their resources and capabilities and therefore be positioned to deliver an even higher standard of breakthrough, customer-driven integrated services and solutions. CCS will continue to be headed by its current management and remain headquartered in Los Angeles, California.

"We are thrilled to join DAS and look forward to collaborating with a world-class group of companies committed to excellence," said Anne Marie Mueller, Chief Executive Officer of CCS. "Being a part of DAS creates additional opportunities to expand our service offerings globally into new industries and markets."

Founded in 1995, CCS specializes in providing integrated marketing, training and sales-driven solutions designed to assist consumer product manufacturers and resellers at the point of sale. The company's focus is to provide performance-based services that increase sell-through, improve knowledge and consumer satisfaction, and enhance awareness in retail and other commercial markets. CCS' list of clients include AOL, Best Buy, Canon, CompUSA, Hewlett Packard, Intel, Motorola, Nextel, Nintendo, Samsung, Sony and Staples.

"We are proud to be recognized by DAS as a 'best-in-class' provider of integrated solutions," said Andy Restivo, President of CCS. "By becoming a part of DAS, CCS is poised to further accelerate its rapid growth and expansion of our areas of excellence, while continuing to deliver innovative, results-driven solutions and value for each of our client partners."

About Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About Creative Channel Services, LLC
Creative Channel Services (CCS) is a leading retail marketing agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS' integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, contact:

Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 345
Email Mark Boeder