CCS at CES 2009

In partnership with the Consumer Electronics Association (CEA), Creative Channel Services presented a free session entitled Enhancing CE Customer Experience by Training Retail Associates at the 2009 International CES, on Saturday, January 10, 2009.

The session included a discussion on customer experience, retail training trends and best practices, featuring panelists:

• John Congemi, Senior Manager, Retail Learning and Development, Best Buy
• Andy Carter, Director of Merchandise Support—Electronics, Walmart
• Gregg Nole, Director of Channel Services, Sony Electronics

Click the play button below to listen to a recording of the session:

SUMMARY: Moderator Andrea Lipton, CCS Director of Learning Development, asks the panelists a series of questions, sparking a lively conversation on the renewed retail focus on customer experience, how retail associates impact customer satisfaction, the influence of associate product recommendations vs. other in-store marketing, and trends in in-store marketing and training. An open Q&A uncovers further insights into what makes the most effective retail training, the work of manufacturer field teams, and more.