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March 2006
To Our Readers: Creative Channel Services (CCS) is happy to provide the following updates on our agency's custom marketing, sales and training solutions for retail and commercial markets. Contact us to learn how our services can improve your bottom line.
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Quick Links
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cyberscholar.com
CyberScholar Info Sheet (PDF)
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CyberScholar.com 2005 Participation Up 21% |
| The total number of quizzes completed on CCS' CyberScholar®.com, the #1 website for consumer electronics sales training, soared to over 2,176,000 in 2005 – a 21% increase over 2004. With expanding use by CCS' retail partners, continued CyberScholar participation growth is expected in 2006. |
CyberScholar is used by salespeople from thousands of stores nationwide who work for retailers including Best Buy, Circuit City, Ritz Camera, Micro Center, EB Games, CompUSA, Staples, Fry's Electronics, Radio Shack and many more. The site is viewed as a valuable resource for product, technology and customer service information, and numerous incentives encourage salespeople to return for additional training.
CCS provides more opportunities than ever for you to reach the people who have the greatest influence on consumers in the retail environment. Contact us to build a program that maximizes your results. |
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Staples Vendor Resource Site
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Study: Staples CyberScholar Increases Sales 8 - 40%
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The Staples CyberScholar® Online Training Program, which has been a vital component of Staples' employee training and development since 2002, grew dramatically in 2005, with the total number of completed quizzes exceeding 3,800,000 – 110% higher than 2004. The monthly average number of sales associates using the program rose 29%. |
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| In conjunction with Staples’ 20th anniversary, the exclusive Staples CyberScholar training site is undergoing significant upgrades in 2006 to provide dynamic opportunities for sales associates to learn a vendor’s product features, accessories and up-sell opportunities. For more information on how to participate in the Staples CyberScholar program, review our program resource site or contact CCS. |
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Field Services Resource Site
Field Services Summary (PDF)
Case Study (PDF)
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CCS' Field Services Business Grows 57% |
| In 2005, business for CCS Field Services grew 57% over 2004. CCS field representatives now support leading brands in over 15,000 stores nationwide. |
CCS' dedicated field teams function as our clients' uniquely effective retail sales and marketing partner, serving as a synergistic force to enhance in-store marketing programs and promotions on multiple levels. CCS continues to build our field sales & marketing business to provide both full-time and "as-needed" merchandising, in-store training, market research, promotions, and assisted selling support for top brands.
For a free consultation on how our growing business can help grow your business, contact your CCS representative or email us. |
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CompUSA Resource Site
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CompUSA Training Program Participation Up 12% |
| In 2005, the CompUSA Team Member Training Program tallied a total of 2,722,436 completed quizzes, a growth of 12% over 2004. Accessed via CompUSA's intranet by more than 14,000 sales associates, the newly redesigned training program continues to provide interactive, highly effective product training. |
The training program continues to be well reviewed by sales associates, and results have been congruent with two CompUSA studies, which showed a 10% increase in sales transactions for products featured in the program.
Both CCS and CompUSA are looking forward to expanding vendor opportunities as we prepare for the CompUSA National Sales Meeting in Las Vegas on April 11. For more information on how to participate in the CompUSA Training Program or to meet the CCS team in Las Vegas, contact CCS or review our vendor resource site. |
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Paul Scola Joins CCS as VP of Business Development |
After an extensive search, CCS is pleased to announce that we have strengthened our corporate team with the addition of Paul Scola as vice president of business development. Paul, who was most recently vice president of sales & business development for a leading learning provider, has an extensive track record in the e-learning and technology sectors.
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At CCS, Paul is responsible for leading and growing our business development team, expanding existing accounts and identifying opportunities for new strategic partnerships.
To schedule a meeting with the CCS business development team to discuss how CCS can meet your company's needs, please send an email to sales@creativechannel.com. |
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CCS & CEA Launch MyCEknowhow Consumer Site |
On behalf of the Consumer Electronics Association (CEA), producers of the annual Consumer Electronics Show (CES), CCS developed the new MyCEknowhow.com website, which provides information to help consumers choose electronics products suited to their needs. The new website launched during the 2005 holiday season with interactive buying guides on digital imaging and a new category on MP3 players. |
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CEA also tapped CCS to redesign and fully integrate CEA's CEknowhow e-learning site for retail salespeople into CyberScholar.com. Both CEA sites were prominently featured in CEA's booth at CES, held January 6-9 in Las Vegas. MyCEknowhow.com also received additional attention from industry press and the general media.
CCS is proud to continue our longtime partnership with CEA to provide training and learning content, interactive services and marketing tools that support CEA's mission to promote the growth of the consumer electronics industry. |
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Read More
CCS Integrated Services
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The Value of Integrated Retail Services |
| To improve results when planning a retail strategy, it is important to view sales, marketing and training efforts as an integrated whole. Integrated retail campaigns reinforce the performance of each individual component, and, ideally, these integrated campaigns most effectively carry an overarching marketing & branding strategy through the last three feet of retail, increasing sell-through. |
The components of a successful retail strategy may include: 1) online sales training, which efficiently reaches numerous salespeople at a broad range of retailers; 2) field sales, marketing and training, which effectively reaches a specific set of retail salespeople and consumers face-to-face, 3) salesperson promotions, which reward salespeople to learn more about a product; and 4) informational collateral, job aids, packaging and displays, which when delivered to retail stores can have an impact in strengthening brand awareness for both salespeople and consumers. |
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| Each of these individual components offers a number of benefits in helping build a strong brand presence at retail. But if you implement ALL of these components, with the assurance that they are being used effectively, you can dramatically increase the performance of each individual component and your overall ROI. |
Read More
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Meet CCS at Upcoming Industry Events! |
CCS attends retail and consumer electronics industry events throughout the year to stay on the cutting edge and to meet with clients. If you are participating in the following events, please contact us to schedule a time to meet and discuss how we can maximize your marketing, training and sales results.
- CompUSA National Sales Meeting in Las Vegas, NV from April 10-11
- Retail Vision in San Antonio, TX from April 4-7 |
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creativechannel.com
cyberscholar.com
CCS Capabilities (PDF)
The Omnicom Group
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About Creative Channel Services, LLC |
| Creative Channel Services is an integrated sales, marketing and training
services agency focused on helping manufacturers, retailers and
resellers increase sales performance by creating influence at the point
of sale. An innovator in the area of retail sales training, CCS'
customized services also include sales and marketing field support,
e-learning and content management, interactive services, human
development solutions, promotional marketing and event management.
Founded in 1995 and headquartered in Culver City, California, CCS is a
subsidiary of Omnicom Group Inc. (NYSE: OMC), a leading global
advertising, marketing and corporate communications company.
CCS is always interested in listening to your needs and creating custom solutions that maximize your ROI. To learn how we can deliver results for you, please contact your CCS representative, please send an email to sales@creativechannel.com or call 310-665-9900. |
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Copyright 2006 Creative Channel Services, LLC. All rights reserved.
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