Following are actual quotes from CompUSA associates responding to a recent survey on the CompUSA Team Member Learning Portal:

“The knowledge contained in the training exercises helps me to better understand the newest technology and accurately present it to my customers.”
–Sales Associate, CompUSA

“Information on a product’s features allows me to narrow a customer’s choices and more quickly close a sale.”
–Sales Associate, CompUSA

“It provides the ability to present the features of the product with confidence to the customer and have effective answers to their questions.”
–Sales Associate, CompUSA

“Training helps us all because it teaches us about the product(s) features and benefits.  We can better understand the best suitable product for the customer and sell the appropriate add-ons.  Any customer can read the facts on the price tag, but we need to know more than that.”
–Sales Associate, CompUSA

“By having current and thorough knowledge of the product, I will be most effective in showing the value to the customer.”
–Sales Associate, CompUSA

“Product knowledge is golden. People want to know what they’re buying, and they want a sales associate who knows what they’re taking about. That is one way to increase sales.”
–Sales Associate, CompUSA

“If you know more about a product it is easier to sell.”
–Sales Associate, CompUSA

“Customers always want a recommendation... not just a recommendation, but they want to know ‘what the difference is between this and this.’ Using the online training helps me differentiate between product features.”
–Sales Associate, CompUSA

“By receiving more direct information about certain products featured within these training modules, it better helps me to comprehend the usefulness of each product and therefore recommend the product with a great understanding. This helps to gain the customers trust about the product and ultimately leads to higher sales.”
–Sales Associate, CompUSA

“We are more likely to close a sale if we improve product knowledge and can recommend products with confidence.”
–Sales Associate, CompUSA

“The manufacturer product training provides me with the technical know-how that is required to answer most if not all questions raised by the "computer-savvy" customers. By thoroughly understanding the products and their specifications and benefits they bring to customers, a stronger relationship and meaningful sales conversation are established.”
–Sales Associate, CompUSA

“It helps me understand the features and benefits and also puts the product to the forefront of my suggestions simply because I trained on it.”
–Sales Associate, CompUSA

“It helps me know the product better, and a key to selling a product is knowing it.”
–Sales Associate, CompUSA

“The information gives us the confidence we need to be better informed about the product when recommendations to buy are offered”
–Sales Associate, CompUSA

“Portraying myself as knowledgeable about a product inspires confidence in the consumer to buy the product.”
–Sales Associate, CompUSA

“Lots of times employees will give their opinion rather than stating the facts about the product’s features and benefits, but when they learn about them, it gives them more of an edge and a confidence in what they are selling.”
–Sales Associate, CompUSA

“By allowing you to learn about the product, you’ll be in a better position to recommend the right products based on the customers needs.”
–Sales Associate, CompUSA

“Knowledge is power.”
–Sales Associate, CompUSA

“It provides me with more in-depth product knowledge, which helps me qualify products better for customers and produce more sales volume.”
–Sales Associate, CompUSA

“By giving us more knowledge about the features of each product, we can show customers how they will benefit. Sales is all about tailoring features to show benefit to the customer. If they see no benefit in what you are talking about, you are just wasting your breath.”
–Sales Associate, CompUSA

“Makes it easier to communicate to the customer and help them find the solutions which best fit their needs.”
–Sales Associate, CompUSA

“I must be informed about the available products in order to help a customer determine which would best suit his/her needs.”
–Sales Associate, CompUSA

“It gives you tidbits and features of things that you would have never thought to tell the customer about. . .Stuff they would really like to know.”
–Sales Associate, CompUSA

“The more I know about a product, the better I can explain the features of the product.”
–Sales Associate, CompUSA

“Knowing the products helps you speak with confidence to the customers.”
–Sales Associate, CompUSA

“Better product knowledge of team member = more satisfied customer.”
–Sales Associate, CompUSA

“Manufacturer product training is unique and product-specific, so you know exactly what the product has to offer so you can better explain the benefits to the customer when they are making their decision.”
–Sales Associate, CompUSA

 “It gives me the info needed to sell the product.”
–Sales Associate, CompUSA

“The more I know, the more I can help.”
–Sales Associate, CompUSA

“The training gives me insight into how the product is able to help the customer.”
–Sales Associate, CompUSA

“Gives me more knowledge about the product and allows me to more accurately explain the product to the customer.”
–Sales Associate, CompUSA

“Having a better knowledge of the product is imperative to being able to answer questions for the customers as well as qualifying them for their purchases.”
–Sales Associate, CompUSA

“The training gives me product information that I can use during the sales pitch.”
–Sales Associate, CompUSA

Better knowledge on the product helps to be more comfortable with selling the product.”
–Sales Associate, CompUSA

“It gives you information quickly that might otherwise take some time to acquire.”
–Sales Associate, CompUSA

“When you know a product well, you can sell it well.”
–Sales Associate, CompUSA

“Helps me know about the product and build trusting relationships with customers.”
–Sales Associate, CompUSA

“It feeds employees with knowledge about various products found in the store so that the employees can sell a product better and be able to attach more items to the sale.”
–Sales Associate, CompUSA

 “Understanding the key points in the product and knowing how these points will help the customer accomplish his goals. This will lead to a more confident buyer and long time buyer for CompUSA, due to the wealth of knowledge we attain and their trust.”
–Sales Associate, CompUSA

“Helps me recommend more products to customers and in turn have more satisfied customers which in turn results in better customer service.”
–Sales Associate, CompUSA

“It offers concrete information about the products that I am selling, making it easier for me to relay that information to the customer.”
–Sales Associate, CompUSA

“The manufacturers’ training gives me the inside info on new products that normally I wouldn't have access to. It allows me to get more info about the products than what is available on the box so that I can tell customers about the products and tell them more than what they can read themselves on the box. It helps me be more convincing and confident which increases my sales.”
–Sales Associate, CompUSA

“It provides information about the capabilities of the products, which is really the most important information I can give the customer - what the product can do for them.”
–Sales Associate, CompUSA

“Makes me more knowledgeable and ready to answer all customer questions and concerns with honesty.”
–Sales Associate, CompUSA


“CompUSA associates value your information on product features, accessories and add-ons because it helps them better assist customers, and studies have consistently shown a 10 – 20% increase in sales transactions for products featured in the GoCompUSA training program.”

Paul Ewert,
Executive Vice President & GMM
CompUSA


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