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What We Do

We Create Influence at the Point of Sale

By connecting our clients' brand messaging with consumers at the “last three feet” of retail, CCS can dramatically improve product sell-through.

The Challenges of Selling at Retail

Managing brand performance in the complex retail environment – where the interests of salespeople, retailers, manufacturers and consumers converge – is a major challenge for product manufacturers. Most marketing and advertising efforts concentrate on bringing consumers to a point of sale, but once in store, consumers are easily distracted by aisles of competing brands. Complicating matters is the fact that with thousands of dispersed stores, it is difficult for manufacturers to manage how their products are presented.

How to Maximize Retail Sales Performance

The fact is that over 2/3 of consumer-buying decisions are made at retail, with customers often switching from the brand they intended to buy. This in mind, marketing and direct selling efforts targeted at the critical moments before a purchase decision offer high ROI.

Studies show that the recommendation of a knowledgeable salesperson is the #1 in-store purchase influencer and that salespeople “sell what they know” the best. Therefore, effectively educating these key individuals on your products is essential, as is ensuring that your brand has an effective in-store presence.

CCS: Integrated Solutions at the Most Critical Point

CCS’ comprehensive marketing and training solutions synergistically target the point of sale where salespeople are ready to sell and consumers are ready to buy. Our programs focus on building key relationships, increasing product knowledge and growing in-store brand presence to connect our clients' brand messaging with consumers in the critical moments leading to a purchase decision, thereby maximizing sales.

How We Deliver Results

CCS’ retail marketing experts follow a consultative, collaborative process to help our clients reach their goals:

Listen to our clients and conduct needs analysis
Formulate solutions
Create and execute program
Continuously measure and demonstrate results

Please view our Solutions to learn how CCS’ specific programs can help your brand succeed at retail.