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Case Study - Nintendo

Online Training and Promotions Improve Product Knowledge and Advocacy for Nintendo

SUMMARY

Since 2001, Nintendo has looked to CCS to enhance perceptions of its brand through The Nintendo Link, a comprehensive product information site, which houses robust training and a certification program for retail salespeople. Thousands of salespeople have taken the training since the site’s launch, completing more than 1,750,000 activities over the years.

STRATEGY

To meet Nintendo’s objective to reach dispersed retail salespeople nationwide, CCS launched The Nintendo Link on CyberScholar®.com. The Nintendo Link features a comprehensive training curriculum, interactive modules, and certification and prize programs – all designed to motivate retail sales professionals into guiding customers toward the Nintendo product line.

SOLUTION

With a look matching the gaming pioneer’s branding, The Nintendo Link offers retail salespeople a complete Nintendo resource, providing sales tools, training and a wealth of company information, as well as fun downloads like wallpapers and screensavers. CCS frequently delivers promotions and collateral to increase use of the site, and salespeople are encouraged to complete the training through daily, weekly, monthly and quarterly drawings for Nintendo products.

SUCCESS

The overwhelming success of The Nintendo Link is measured in both high training numbers and a flood of positive responses from retail salespeople nationwide. Over 1,750,000 training activities have been completed, and robust promotional campaigns and prize programs have helped turn a large and enthusiastic group of retail salespeople into Nintendo brand advocates.